Card Pack feature

The Card Envelope: an arrival, not a link

A card made with a Card Pack credit arrives as a sealed, addressed envelope that your recipient opens themselves. Here is what they see, and how to design it.

What the recipient sees

A card made with a Card Pack credit does not simply load. It arrives as a closed envelope with the recipient's name written on the front, sealed with wax. They tap it, the seal breaks, and the card slides out.

That one deliberate action is the whole point. It is the difference between watching something and receiving something — nobody has opened it before them, and the broken seal is the proof.

Free cards do not have an envelope. They open with a simpler entrance, where the photos drop into place. The envelope is the one part of the experience a Card Pack credit changes for the person receiving the card rather than for you.

From the text message to the card — the recipient turns the envelope, breaks the wax seal, and the card slides out

Where to find it

Your envelope on the Make it step — three quick looks, and Customise envelope for the Studio
Your envelope on the Make it step — three quick looks, and Customise envelope for the Studio

The envelope is the last thing on the Make it step, after your words:

1

Build your card as usual — design, photos, words.

2

Under Digital envelope, Your envelope shows the current design addressed with the names you typed. Three quick looks sit beneath it — a paper and a stamp already paired.

3

Tap Customise envelope to open the Envelope Studio, a full-screen editor with four tabs.

4

Tap Done to come back. The envelope on the Make it step always shows what will actually arrive; Next — send it takes you on.

No envelope on the Make it step means the card is a free one. Apply a Card Pack credit on the Card step and the envelope comes with it.

The four choices

Four tabs — Stamp, Paper, Writing, Seal — and every choice shows on the envelope as you make it. Flip the preview between the Address side and the Wax seal to see both faces.

Stamp

The postage in the corner, from a searchable seasonal sheet. It is franked by the postmark when your card is sent. Pick one that references the occasion or the person if there is an obvious fit — and a neutral one if there is not. A stamp that is trying too hard is worse than a plain one.

Paper

Pick a grain — fibre, linen, felt, vellum, kraft — then a colour, from cream and plain stocks to dark, heavy ones. This sets the register more than anything else: kraft reads casual and warm, a dark stock reads formal and serious, plain white gets out of the way. The address ink adjusts so the names stay readable on whatever you choose.

Writing

The hand the names are written in — Fountain Pen, Felt Marker, Copperplate, Block Caps, Typewriter — plus the address ink and the postmark ink (or let the postmark match the seal). You can retype the To and From names here, or draw them with a finger. This is the first thing the recipient reads, so treat it as a voice decision rather than a decorative one.

Seal

The wax that visibly breaks when they open it, in a range of colours. This is the piece doing the most work for the least effort, because a broken seal is unambiguous evidence that they were first.

The Envelope Studio — a stamp, a green paper, a red wax seal, then back with the finished envelope

Choosing a hand that sounds like you

The Writing tab — five hands, the address ink, the postmark ink, and the To and From names
The Writing tab — five hands, the address ink, the postmark ink, and the To and From names

A tidy, upright hand reads sincere and a little formal — right for sympathy, for a boss, for a card doing serious work. A loose, fast hand reads like a note left on a kitchen counter, which is exactly right for a close friend and completely wrong for a condolence card. A wide looping script reads celebratory and is at home on a wedding or an anniversary.

The quickest way to choose: say your message out loud in your head, notice whether you are speaking carefully or quickly, and pick the hand that matches.

The preview is the real thing

The envelope shown in the Studio is not a mock-up. It is the same envelope the recipient will open, rendered by the same code, which means what you approve and what arrives cannot drift apart.

It is worth opening it once yourself before you send — tap through the whole arrival so you know exactly what the other person is about to experience. Once your card has been opened, its envelope is set for good.

If you protect or seal the card, the link preview in a message shows a plain envelope instead of this one — the design is revealed when they open it, not before.

Frequently Asked Questions

Do all cards arrive in an envelope?
No. The envelope is part of a card made with a Card Pack credit. Free cards open with a simpler entrance, where the photos drop into place. It is the one part of the experience a credit changes for the person receiving the card, rather than for you.
Does the envelope open by itself?
No, and that is deliberate. It waits for the recipient to tap it. An envelope that opened on its own would just be a video of an envelope; because it waits, the recipient is the one who opens it.
Can I see what it will look like before I send it?
Yes. The preview in the Studio is the real envelope, the same component the recipient gets, so what you approve and what they open cannot drift apart.
What if my recipient does not realise they should tap it?
The envelope shows a prompt once it is ready. It also helps to send the link with a sentence of your own — "I made you something, tap the envelope" — which doubles as reassurance that the link is really from you.
Is this the same as the paper envelope with a printed card?
No. This is the digital envelope the card arrives in on screen. Ordering a printed copy through Print & Send is a separate thing, and that comes with a real paper envelope in the post.
Can I change the digital envelope after sending?
Until the card is opened, yes — editing the card updates what the recipient sees when they tap the link. Once it has been opened, the envelope is set for good: they have already had the arrival, so it is worth getting right before you send.

Related

Design one now

Build a card, apply a credit, and open the Studio from Your envelope on the Make it step.

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